Neutrogena this week launched a "dramatic" new film designed to - you guessed it - empower women. Why not? Everyone else is doing it. Which would be fine if there were a new angle, a new insight, or new executional quality to it. But sadly, there isn't. In fact, I, along with a few select female advertising professionals, am going to make the case this ad is actually unempowering to women.
Neutrogena this week launched a "dramatic" new film designed to - you guessed it - empower women. Why not? Everyone else is doing it. Which would be fine if there were a new angle, a new insight, or new executional quality to it. But sadly, there isn't. In fact, I, along with a few select female advertising professionals, am going to make the case this ad is actually unempowering to women.
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